European exclusive: bash-tec and FlexScreen join forces to introduce innovative insect screens.

Offering Exclusive, European Retail Distribution of the World’s First Flexible Window Screen

Pittsburgh, PA (January 22, 2024)

Insect screen specialist bash-tec, a wholly owned subsidiary of Deli Home, has signed a strategic licensing agreement with FlexScreen, the leading U.S. manufacturer of flexible screens known from Shark Tank, an American business reality television series. This partnership, aimed at simplifying custom home improvements, not only opens up new distribution channels but also strengthens the position of Deli Home in the European insect screen market. The focus of this collaboration is to introduce FlexScreen in Europe to home improvement chains and window, door, and frame manufacturers.

What makes FlexScreen unique is its impressive track record in the United States. With sales in the tens of millions of dollars, FlexScreen offers a simple, made-to-measure product with an unprecedented short lead time. The automated production process allows a high-quality screen for various high-quality fiberglass fabrics to be created in just a few minutes, a significant improvement over traditional screens that often take much longer. This innovative process, coupled with FlexScreen's uniquely durable design, enables us to increase customer service and open up new markets.

Arnd Büdenbender, CEO of bash-tec, states, "This collaboration with FlexScreen is a crucial step for us in bringing innovative insect screen products to Europe, especially in the field of made-to-measure production. We are confident that the introduction of flexible screens will create a real revolution in the world of home improvement."

Joe Altieri, CEO of FlexScreen, adds, "This licensing agreement with bash-tec is a major milestone for FlexScreen as we introduce our flexible insect screens to the European market. As a result, we can now offer our customers made-to-measure screens with just-in-time delivery. We look forward to our combined impact on the European screen market."

ABOUT FLEXSCREEN

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Everyone knows that the century-old technology of traditional window screens is loaded with problems. Flimsy aluminum frames that damage easily, scratched paint, complicated hardware, and frustrating installation and removal are just some of the issues that required a solution. So, we cleared out a workspace in the garage and invented FlexScreen - the world’s first and only flexible window screen. No aluminum, no paint, no hardware, and no hassle. Just flex our high-performance, PVC coated spring steel frame, slide it into the window screen pocket (where it will virtually disappear), and enjoy the uninterrupted view. FlexScreen is innovative, effortless, durable, and beautiful. Welcome to the future of window screens!

FlexScreen was the recipient of the Most Innovative Window Component in 2015 presented by Window & Door® magazine, and was a top 3 contender in the 2020 Edison Awards “Consumer Goods - Home Solutions” category, earning the Silver award. To learn more, visit flexscreen.com.

ABOUT BASH-TEC

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Specialist bash-tec, with over 20 years of experience in the development, assembling, and packaging of screens and screen components, is the designated partner for FlexScreen in Europe. As the exclusive European distribution partner in many countries for the high-quality fiberglass fabrics of the Saint Gobain Adfors brand, among others, bash-tec supplies wholesalers, DIY stores, and European manufacturers of insect screens. The cooperation with FlexScreen strengthens the position of bash-tec and Deli Home in the insect screen market in Europe.

Key Takeaways

  • FlexScreen has announced their new strategic partnership with bash-tec, granting exclusive rights to sell FlexScreen products within their retail and dotcom channels.

  • FlexScreen, the ‘Shark Tank’ winning industry disruptor, is innovative in design, strength, and ease.

  • With bash-tec, FlexScreen will continue to empower a new generation of infrastructure that is award-winning, safe, cost-friendly, and backed by science to provide effortless installation, beautiful invisibility, and simplistic design.

Quotes

"This licensing agreement with bash-tec is a major milestone for FlexScreen as we introduce our flexible insect screens to the European market. As a result, we can now offer our customers made-to-measure screens with just-in-time delivery. We look forward to our combined impact on the European screen market."

Joe Altieri
President & CEO, FlexScreen

"This collaboration with FlexScreen is a crucial step for us in bringing innovative insect screen products to Europe, especially in the field of made-to-measure production. We are confident that the introduction of flexible screens will create a real revolution in the world of home improvement."
Arnd Büdenbender
CEO of bash-tec

Contact

Media Contact

Nicolas DeSarno
Director of Marketing and Public Relations
nicolasdesarno@flexscreen.com
(412) 477-2285